19 April 2016
Foot Science International looks close to home to stand out across international markets
Foot Science International (FSI), the company that introduced Formthotics™ to the world, have featured as a business case study for New Zealand Story. New Zealand Story provides businesses with tools and resources to help communicate their unique attributes and value to international markets.
David Boyd, founder and director of FSI, says it’s been vital to tell a compelling story about the company and to spend time figuring out what makes our story stand out from others.
FSI, who design and manufacture products to help treat those suffering lower back and limb pain, to prevent injuries and falls and to provide greater comfort and performance, have products sold in over 35 countries – with an ever-expanding global community.
Determined to be the most respected and recognised company worldwide in the health and well-being of feet, utilising local resources has been innovative, supportive and worthwhile.